3 years ago I was completely disappointed in banners. We’re started several campaigns and never get any positive ROI from them. May be they help with branding or visibility, but I can not measure it. 3 years later and again we’re trying to start a campaign. Another couple of thousands euro spend on experiments. The [...]
Archive for March, 2009
e-fulfillment for software products
March 18th, 2009 by Serguei Alleko in eCommerce | 1 Comment »
If you sell software online, you don’t need logistics. You just generate a code and send it per email. Basically you’re selling air. It’s called Electronic software distribution. But not all of us belong to Generation Y and easily accept virtual payments for virtual products. A lot of older people prefer to have some physical [...]
Good Bad and Evil Google
March 11th, 2009 by Serguei Alleko in eCommerce | No Comments »
Yesterday I gave a 15-min presentation to mostly non-technical people about everything what we’re doing with Google. It came to just a few bullet points Google is number one because they really trying to find you the best and the most relevant information possible. The most important for the relevance of the search results is: [...]
Intra-European payment and VAT
In every European country, if you buy something, you have to pay Value Added Tax (or VAT) It ranges per country from 15 till 25% per country. If you’re a private person, you just have to pay it, no matter what. If you’re a company or self-employed, you can deduct this tax via complex procedure with [...]
web-statistics as a craft
March 2nd, 2009 by Serguei Alleko in Information Technologies | No Comments »
Some time ago, as a technical person, I couldn’t understand the complexity of the whole subject of web statistics and analytics. Web-statistics – measuring how many pages were visited and when Web-analytics – trying to understand what it means When you know little, it’s always easy to build a logical solid theory about something. That’s [...]
