What are the characteristics, you can use to measure your e-commerce activity (except just turnover). Most of the sales and communications are direct, so you can not measure it by the number of partners/resellers/distributors. Here are examples for the software e-shop: Revenue source split Direct sales After trial Affiliate network SEM Email marketing Shareware Banners [...]
Archive for September, 2009
How to measure e-commerce performance
September 28th, 2009 by Serguei Alleko in eCommerce | No Comments »
Sony eBook reader PRS-600
September 27th, 2009 by Serguei Alleko in Books | No Comments »
I’m an old fun of e-Book readers. I still own “always the best” REB-1100, cult product form a now deceased company RCA. Long time after the production was stopped, you still could see them on e-Bay. After Sony issued the first e-book readers with e-ink, I of course immediately bought one, PRS-500, via American e-bay. It was not possible [...]
Why my credit card payment was rejected
September 25th, 2009 by Serguei Alleko in Electronic Payments | No Comments »
A lot of people are asking this questions: I’ve used this credit card many times successfully , but why I can not pay in this particular e-shop? Your payment could be filtered at 2 stages: 1. Credit Card Issuers Mastercard or Visa are checking the following data from your credit card: credit card number expiration date Name [...]
Omniture Search Center training
September 25th, 2009 by Serguei Alleko in eCommerce | No Comments »
Just got a 1 hour webex training from Omniture about one of their solutions – Search Center. Basically it’s a framework, that uses different SEM-engines, like Google Adwords, Bing Paid Search, etc. It allows to synchronize data from all those different systems and perform a couple of nice operations: Portfolio Manager (you just give him [...]
New TV-shows season is starting
September 20th, 2009 by Serguei Alleko in Fun | No Comments »
After a sad summer with only occasional “Defying Gravity” episode we’ve again in September. The shows I’ll be following closely: LOST Season 6 and last (everybody must watch LOST, no questions, no options) Fringe Season 2(1st episode was aired, “This time it’s WAR!!!”, funny show from the creators of LOST) Big Bang Theory Season 3 [...]
New strategy against credit card fraude
September 19th, 2009 by Serguei Alleko in Electronic Payments | No Comments »
After some extensive screening of credit card information in our e-shop I still could see from time to time people buying licenses in big amounts (which usually indicates fraud). A week ago I’ve decided to use proactive tactics. For every order, which looks like fraud, I’m sending an email: ————————- Dear Sir/Madame, Unfortunately we’ve found [...]
North See cycling road – Haarlem-Den Haag
Just posted an article on the site of Dmitry “Goblin” Puchkov with some pictures and story about 60-km cycling trip along the North Sea. Link to the article (in russian) Google map shows >37.000 hits in just 2 days, wow! Although a number of comments was not that huge. I should add more controversial topics [...]
Activation codes vs serial numbers
What is the difference between an activation code and a serial number. The biggest one is: One of them costs money and could be a product for your e-shop and another doesn’t cost anything. Activation codes are secret numbers, which are used to activate some software. Normally it happens online. The generation of activation codes [...]
how to apply 20% discount
September 10th, 2009 by Serguei Alleko in eCommerce | No Comments »
What could be easy then apply a 20% discount to your product in the e-shop! Nothing! Ok, lets check it out from prospective of accounting. We have 1 product, that cost € 79.50. Let’s look at the order with 20% discount and Dutch VAT Products Model Price (ex) Tax Price (inc) Total 1 x Your product [...]
