Omniture Search Center training

Just got a 1 hour webex training from Omniture about one of their solutions – Search Center. Basically it’s a framework, that uses different SEM-engines, like Google Adwords, Bing Paid Search, etc.

It allows to synchronize data from all those different systems and perform a couple of nice operations:

  • Portfolio Manager (you just give him your money and he’ll made a lot of suggestions on your investments)
  • Bid Rules (oh, I’m going to like this one. It’s a small IF-THEN language, allowing to program small changes with your SEM-campaigns.
  • True click (I didn’t get this one, I think it’s just a¬†sophisticated¬†report tool)

I’m looking forward to compare it’s job with the job of our SEM-agency.

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