Just got a 1 hour webex training from Omniture about one of their solutions – Search Center. Basically it’s a framework, that uses different SEM-engines, like Google Adwords, Bing Paid Search, etc.
It allows to synchronize data from all those different systems and perform a couple of nice operations:
- Portfolio Manager (you just give him your money and he’ll made a lot of suggestions on your investments)
- Bid Rules (oh, I’m going to like this one. It’s a small IF-THEN language, allowing to program small changes with your SEM-campaigns.
- True click (I didn’t get this one, I think it’s just a sophisticated report tool)
I’m looking forward to compare it’s job with the job of our SEM-agency.
