Marketeers are telling stories

Marketers are telling stories, said Seth Godin. Actually he said, they’re all liars, but in a good way.

They make story in their mind and telling it to the world. The story may or may not be true, it doesn’t really matters.

But sometimes they get carried away in their stories and forget the borders.

I wonder what exactly did they mean? With whom this nice looking guy is going t0¬†share the customer data? And how much they’ll pay him for it.

It’s from http://www.exact.com/us/en/products/exact-synergy/ (they have a rotation of slogans, so it’s not always there)

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