I’ve spend the last 4 years working for different antivirus vendors (Kaspersky and Trustport) helping consumers to buy and renew their antiviruses online.
The online sales industry of antiviruses is a bit strange. Vendors are still mostly oriented on retail market (well, they’ve build their empires based on brick-and-mortar retail sales). And online shops are basically copies of their retail ones.
But the Internet could give so much more both to vendors and to consumers, then just a virtual shelf.
As a tribute to all the time I’ve spend on antivirus industry I’ve started an information project Antivirus Direct. What are the goals of this project:
- To gather, analyze and visualize information about online sales of antivirus products
- To give customers a piece of mind about what exactly they’re buying and how exactly they’re making their choice
- (may be) to save some money to the customers
Currently I’ve found 53 active antivirus vendors with consumer e-shops, 12 vendors without normal e-shop online and numerous amounts of fake-antivirus brands.
