Archive for the ‘IT Security’ Category

Anti-virus Websites, 1.5 years later

Tweet Not much has changed in the last year and a half on the anti-virus landscape. The big vendors are still here. Almost all of the 50+ small anti-virus vendors are also active. I could not believe that a commodity market like personal anti-virus software can have so much space for competition. Apparently customer loyalty plays a […]

Antivirus Direct – lessons learned

Tweet Idea About a year and a half ago I had an idea about a price-comparison website created for people, why buy and upgrade their anti-virus software online. Customer Segments. I wanted to target one particular type of customers: people, who are faced with a necessity to purchase an anti-virus license for the next year and who are not […]

52 antivirus software vendors – market overview

Tweet When I started to make a list of antivirus software companies, I never thought I would find so many. There are dozens of antivirus brands available, from multimillion dollar public US corporations to small private firms in Asia. There are also a number of companies that are not selling any consumer products but may […]

How to get free antivirus software for 50 months

Tweet All antivirus software companies provide their solutions for free – absolutely legally, and they’re happy to do it. Sometimes they even pay affiliates to promote their free products. And the products work without any limitations. Just not for very long. For one or three months, sure. It’s called a trial. I’m sorry, I don’t […]

Free antivirus protection – is there such a thing as a free lunch?

Tweet A couple of years ago, Microsoft released a new free anti-virus product – Microsoft Security Essentials. A lot of people in the antivirus industry were afraid that Microsoft was going to kill the antivirus market. This hasn’t happened yet, despite the fact that Microsoft is performing OK in independent antivirus tests. But Microsoft’s is […]

3 different levels of antivirus protection – which to choose?

Tweet Modern antivirus protection software is a very complex piece of IT engineering. Solutions from different companies have catchy marketing names. This article gives a short overview and tells you what to expect from your antivirus solution. The antivirus industry looks a lot like the car industry. There are a lot of brands with a […]

How to select antivirus software for purchase

Tweet Everybody needs antivirus software. Nearly 100% of all computers in the world already have antivirus software installed. And the antivirus market is one of the rarest ones with active competition. Neither Microsoft nor Google, has managed to become a monopoly on this market yet (like they have done on other markets). So people have […]

How to choose an antivirus solution in practice

Tweet (this article was originally written for Antivirus Direct) Choosing antivirus protection can be very difficult. The market is highly competitive and the products are on the leading edge of information technology. Antivirus vendors have both the knowledge (gained in day-to-day war with cybercriminals) and money to wage an epic brand battle on the field of the […]

International prices in webshops

Tweet The World Wide Web supposed to be an international network. Hence “the”  and “world” in it.  With exception of the Great Chinese firewall anybody in the world could see any information on any website. And, theoretically, anybody could buy any product from any website. I do understand why e-shops, selling real goods like books, […]

Antivirus Direct – Information overload

Tweet When I  started the first version of antivirusdirect.info , I tried to represent the data in the minimalistic way. The less steps user needs to perform to get all the information, required for the analysis  – the better. One page per product sounded like a good idea. Well, I didn’t think there are so many antivirus […]