It’s very good that Netherlands has won semi-final. The whole country is busy with celebrations and the spirits are high. I’ve just send a special discount mailing to all our clients with a present for the championship. At mininum we have 2 more days of the “orange champions” spirit, until the final game against Spain. [...]
Archive for the ‘eCommerce’ Category
Open source forever
June 21st, 2010 by Serguei Alleko in eCommerce | View Comments
Last couple of days I was testing the new bright and shiny e-commerce engine Magento. The main reason why I wanted to switch from the OS:commerce-like solutions was amount of fine-tuning required. It never works perfectly out of the box. Nor should it, to be honest. It’s not a box product, it’s a basis for [...]
Avira sense of humor
I don’t know if there is a joke is there a word in English language for something like “compulsory but made to appear as voluntary”. There is one in Russian. The literal translation would be ”voluntary-compulsory”, but it doesn’t sound that funny. Yesterday I’ve tried a test installation of free antivirus from Avira. I’ve already [...]
Online sales vs Online support
June 10th, 2010 by Serguei Alleko in eCommerce | View Comments
Some people ask why it’s so easy to buy something online and why it’s so hard to perform any other operations with your money or goods. For example, cancel your purchase. Or change the dates of the purchased ticket. Some people even think that business are doing it on purpose: making the process of taking [...]
E-commerce and Affiliate solutions
May 31st, 2010 by Serguei Alleko in eCommerce | View Comments
I was checking today for a good e-commerce platforms for the development of your own web-shop. There is a nice list http://blog.templatemonster.com/2010/05/25/how-to-choose-ecommerce-platform/ of 9 most popular. This one http://blog.taragana.com/index.php/archive/top-16-open-source-e-commerce-applications/ is a bit longer, but basically it boils down to 3 options: osCommerce and it’s relatives Magento non-LAMP solutions, based on ASP.NET, Rubi or Joomla Magento [...]
Overview of user tracking
January 13th, 2010 by Serguei Alleko in eCommerce | View Comments
Let’s look one step further in our way to track users (continuing from http://alleko.com/2010/01/07/tracking-users-or-traffic/ ) How else you can track customers of your site: web analytics (they normally use cookies and URL parameters) e-commerce engine (user must in most cases create login for buying something, but even without logins the e-shop software could use cookies [...]
Tracking users or traffic?
January 7th, 2010 by Serguei Alleko in eCommerce | View Comments
There are different possibilities to track the incoming traffic. The easiest is: Counting clicks Let’s say you have a 10.000 page views per month. It means users have clicked 10.000 times on your pages. You can count also your revenue for this month, divide it by the pageviews and call it “conversion”. But at the [...]
Free Anti-Viruses Industry
October 3rd, 2009 by Serguei Alleko in IT Security, Information Technologies, eCommerce | View Comments
A couple of days ago Microsoft came with a new free Anti-Virus product – Microsoft Security Essentials I will not comment on Microsoft ability to create security products, my opinion could be based of course. I’d like to write a bit about the whole idea of those Free Anti-Virus. Currently it’s not just a GNU-like [...]
How to measure e-commerce performance
September 28th, 2009 by Serguei Alleko in eCommerce | View Comments
What are the characteristics, you can use to measure your e-commerce activity (except just turnover). Most of the sales and communications are direct, so you can not measure it by the number of partners/resellers/distributors. Here are examples for the software e-shop: Revenue source split Direct sales After trial Affiliate network SEM Email marketing Shareware Banners [...]
Omniture Search Center training
September 25th, 2009 by Serguei Alleko in eCommerce | View Comments
Just got a 1 hour webex training from Omniture about one of their solutions – Search Center. Basically it’s a framework, that uses different SEM-engines, like Google Adwords, Bing Paid Search, etc. It allows to synchronize data from all those different systems and perform a couple of nice operations: Portfolio Manager (you just give him [...]
