I was checking today for a good e-commerce platforms for the development of your own web-shop. There is a nice list http://blog.templatemonster.com/2010/05/25/how-to-choose-ecommerce-platform/ of 9 most popular. This one http://blog.taragana.com/index.php/archive/top-16-open-source-e-commerce-applications/ is a bit longer, but basically it boils down to 3 options: osCommerce and it’s relatives Magento non-LAMP solutions, based on ASP.NET, Rubi or Joomla Magento [...]
Archive for the ‘eCommerce’ Category
Overview of user tracking
January 13th, 2010 by Serguei Alleko in eCommerce | No Comments »
Let’s look one step further in our way to track users (continuing from http://alleko.com/2010/01/07/tracking-users-or-traffic/ ) How else you can track customers of your site: web analytics (they normally use cookies and URL parameters) e-commerce engine (user must in most cases create login for buying something, but even without logins the e-shop software could use cookies [...]
Tracking users or traffic?
January 7th, 2010 by Serguei Alleko in eCommerce | No Comments »
There are different possibilities to track the incoming traffic. The easiest is: Counting clicks Let’s say you have a 10.000 page views per month. It means users have clicked 10.000 times on your pages. You can count also your revenue for this month, divide it by the pageviews and call it “conversion”. But at the [...]
Free Anti-Viruses Industry
October 3rd, 2009 by Serguei Alleko in eCommerce, Information Technologies, IT Security | No Comments »
A couple of days ago Microsoft came with a new free Anti-Virus product – Microsoft Security Essentials I will not comment on Microsoft ability to create security products, my opinion could be based of course. I’d like to write a bit about the whole idea of those Free Anti-Virus. Currently it’s not just a GNU-like [...]
How to measure e-commerce performance
September 28th, 2009 by Serguei Alleko in eCommerce | No Comments »
What are the characteristics, you can use to measure your e-commerce activity (except just turnover). Most of the sales and communications are direct, so you can not measure it by the number of partners/resellers/distributors. Here are examples for the software e-shop: Revenue source split Direct sales After trial Affiliate network SEM Email marketing Shareware Banners [...]
Omniture Search Center training
September 25th, 2009 by Serguei Alleko in eCommerce | No Comments »
Just got a 1 hour webex training from Omniture about one of their solutions – Search Center. Basically it’s a framework, that uses different SEM-engines, like Google Adwords, Bing Paid Search, etc. It allows to synchronize data from all those different systems and perform a couple of nice operations: Portfolio Manager (you just give him [...]
Activation codes vs serial numbers
What is the difference between an activation code and a serial number. The biggest one is: One of them costs money and could be a product for your e-shop and another doesn’t cost anything. Activation codes are secret numbers, which are used to activate some software. Normally it happens online. The generation of activation codes [...]
how to apply 20% discount
September 10th, 2009 by Serguei Alleko in eCommerce | No Comments »
What could be easy then apply a 20% discount to your product in the e-shop! Nothing! Ok, lets check it out from prospective of accounting. We have 1 product, that cost € 79.50. Let’s look at the order with 20% discount and Dutch VAT Products Model Price (ex) Tax Price (inc) Total 1 x Your product [...]
How to build channel from online clients. Part 2
August 10th, 2009 by Serguei Alleko in eCommerce | 1 Comment »
This is the second part of the article about online channels. In the first part I’ve tried to explain what does “building online channel from online clients” mean. So, lets assume we have a standard distribution model. A few distributors, several dozens (or hundreds) resellers-retailers and we want to track which customer of which reseller [...]
How to build channel from online clients
August 5th, 2009 by Serguei Alleko in eCommerce | 1 Comment »
In this article I’ll mostly speak about Kaspersky Anti-Virus products, but it could be applied to other products as well. One of the feature of modern Anti-Viruses – they’re keep asking for money every year. Traditionally all vendors provide a possibility to upgrade online, with some discount. For example, you buy a box with an antivirus [...]
