What is the difference between an activation code and a serial number. The biggest one is: One of them costs money and could be a product for your e-shop and another doesn’t cost anything. Activation codes are secret numbers, which are used to activate some software. Normally it happens online. The generation of activation codes [...]
Archive for the ‘eCommerce’ Category
how to apply 20% discount
September 10th, 2009 by Serguei Alleko in eCommerce | View Comments
What could be easy then apply a 20% discount to your product in the e-shop! Nothing! Ok, lets check it out from prospective of accounting. We have 1 product, that cost € 79.50. Let’s look at the order with 20% discount and Dutch VAT Products Model Price (ex) Tax Price (inc) Total 1 x Your product [...]
How to build channel from online clients. Part 2
August 10th, 2009 by Serguei Alleko in eCommerce | View Comments
This is the second part of the article about online channels. In the first part I’ve tried to explain what does “building online channel from online clients” mean. So, lets assume we have a standard distribution model. A few distributors, several dozens (or hundreds) resellers-retailers and we want to track which customer of which reseller [...]
How to build channel from online clients
August 5th, 2009 by Serguei Alleko in eCommerce | View Comments
In this article I’ll mostly speak about Kaspersky Anti-Virus products, but it could be applied to other products as well. One of the feature of modern Anti-Viruses – they’re keep asking for money every year. Traditionally all vendors provide a possibility to upgrade online, with some discount. For example, you buy a box with an antivirus [...]
What does e-commerce mean
July 23rd, 2009 by Serguei Alleko in eCommerce | View Comments
Yesterday we had a visit from our European director of eCommerce. This is this the aproximate list of topics under discussion: Sales statistics and analyse agencies cooperation Reporting User interaction Other online shops Electronic distributors relationships Co-operations Illegal products Marketing After coming to the end of this list, I was wondering, what kind of job [...]
Selling Retail vs online
July 22nd, 2009 by Serguei Alleko in eCommerce | View Comments
Lets talk about selling computer software for consumer market. Two major ways to do it are – retail and online (there are more, but lets take the big ones). Retail – in this case I mean just simply boxes in the stores. Online – obvious. The biggest difference is in the approach to your customer. [...]
URL redirection for partner links
July 21st, 2009 by Serguei Alleko in eCommerce | View Comments
URLs are the connections between different sites and businesses. If you plan an action with your online partner for promotion of a specified product via a specified landing page, you’ll come at the end to the URL. In the URL normally you can find all this information: what product is promoted who is the partner [...]
Standard promotion mailings
May 11th, 2009 by Serguei Alleko in eCommerce | View Comments
We just tried to send a standard “buy our product” mailing with one of our partners (so hard to write when half of the information you can not share). The mailing include short description of products, boxshots and links to buy them. The conversion was between 0.3% and 0.6%, which is very small. Looks like [...]
Finally Google tracks conversion
April 15th, 2009 by Serguei Alleko in eCommerce | View Comments
We got it. I’m not 100% sure how, looks like order of functions is important for Google. Strange, it should not matter at all. Anyway, in order to receive the transaction data correctly, google scripts must be invoced in the following order: pageTracker._setDomainName(“.company.com”); pageTracker._trackPageview(); (all _addTrans and _addItem calls) pageTracker._trackTrans(); Transaction must be tracked after the page. [...]
Fight with google continues
April 10th, 2009 by Serguei Alleko in eCommerce | View Comments
Still we can not manager to install right codes to track Google transactions. I’ve already described a number of steps we’ve made here Sins then we’ve tried to change from one tag <script> into two and some other minor (seemingly useless) changes. At some point we’ve seed a flash of light at the end of [...]
