Yesterday we had a visit from our European director of eCommerce. This is this the aproximate list of topics under discussion: Sales statistics and analyse agencies cooperation Reporting User interaction Other online shops Electronic distributors relationships Co-operations Illegal products Marketing After coming to the end of this list, I was wondering, what kind of job [...]
Archive for the ‘eCommerce’ Category
Selling Retail vs online
July 22nd, 2009 by Serguei Alleko in eCommerce | No Comments »
Lets talk about selling computer software for consumer market. Two major ways to do it are – retail and online (there are more, but lets take the big ones). Retail – in this case I mean just simply boxes in the stores. Online – obvious. The biggest difference is in the approach to your customer. [...]
URL redirection for partner links
July 21st, 2009 by Serguei Alleko in eCommerce | No Comments »
URLs are the connections between different sites and businesses. If you plan an action with your online partner for promotion of a specified product via a specified landing page, you’ll come at the end to the URL. In the URL normally you can find all this information: what product is promoted who is the partner [...]
Standard promotion mailings
May 11th, 2009 by Serguei Alleko in eCommerce | No Comments »
We just tried to send a standard “buy our product” mailing with one of our partners (so hard to write when half of the information you can not share). The mailing include short description of products, boxshots and links to buy them. The conversion was between 0.3% and 0.6%, which is very small. Looks like [...]
Finally Google tracks conversion
April 15th, 2009 by Serguei Alleko in eCommerce | No Comments »
We got it. I’m not 100% sure how, looks like order of functions is important for Google. Strange, it should not matter at all. Anyway, in order to receive the transaction data correctly, google scripts must be invoced in the following order: pageTracker._setDomainName(“.company.com”); pageTracker._trackPageview(); (all _addTrans and _addItem calls) pageTracker._trackTrans(); Transaction must be tracked after the page. [...]
Fight with google continues
April 10th, 2009 by Serguei Alleko in eCommerce | No Comments »
Still we can not manager to install right codes to track Google transactions. I’ve already described a number of steps we’ve made here Sins then we’ve tried to change from one tag <script> into two and some other minor (seemingly useless) changes. At some point we’ve seed a flash of light at the end of [...]
3rd day fighting with Google Analytics
April 6th, 2009 by Serguei Alleko in eCommerce | No Comments »
Already 3rd day we can not manage to force Google Analytics to count our e-commerce transactions. The goal was to count number of products, sold in our e-shop and number of downloads there. Google just shows 0. Specialist from Google Adwords Company thinking that the reason is a wrong domain name. First it appears we [...]
Are banners dead for e-commerce?
March 23rd, 2009 by Serguei Alleko in eCommerce | No Comments »
3 years ago I was completely disappointed in banners. We’re started several campaigns and never get any positive ROI from them. May be they help with branding or visibility, but I can not measure it. 3 years later and again we’re trying to start a campaign. Another couple of thousands euro spend on experiments. The [...]
e-fulfillment for software products
March 18th, 2009 by Serguei Alleko in eCommerce | 1 Comment »
If you sell software online, you don’t need logistics. You just generate a code and send it per email. Basically you’re selling air. It’s called Electronic software distribution. But not all of us belong to Generation Y and easily accept virtual payments for virtual products. A lot of older people prefer to have some physical [...]
Good Bad and Evil Google
March 11th, 2009 by Serguei Alleko in eCommerce | No Comments »
Yesterday I gave a 15-min presentation to mostly non-technical people about everything what we’re doing with Google. It came to just a few bullet points Google is number one because they really trying to find you the best and the most relevant information possible. The most important for the relevance of the search results is: [...]
