Posts Tagged ‘e-commerce’

Anti-virus Websites, 1.5 years later

Tweet Not much has changed in the last year and a half on the anti-virus landscape. The big vendors are still here. Almost all of the 50+ small anti-virus vendors are also active. I could not believe that a commodity market like personal anti-virus software can have so much space for competition. Apparently customer loyalty plays a […]

Antivirus Direct – lessons learned

Tweet Idea About a year and a half ago I had an idea about a price-comparison website created for people, why buy and upgrade their anti-virus software online. Customer Segments. I wanted to target one particular type of customers: people, who are faced with a necessity to purchase an anti-virus license for the next year and who are not […]

How to select antivirus software for purchase

Tweet Everybody needs antivirus software. Nearly 100% of all computers in the world already have antivirus software installed. And the antivirus market is one of the rarest ones with active competition. Neither Microsoft nor Google, has managed to become a monopoly on this market yet (like they have done on other markets). So people have […]

International prices in webshops

Tweet The World Wide Web supposed to be an international network. Hence “the”  and “world” in it.  With exception of the Great Chinese firewall anybody in the world could see any information on any website. And, theoretically, anybody could buy any product from any website. I do understand why e-shops, selling real goods like books, […]

Open source forever

Tweet Last couple of days I was testing the new bright and shiny e-commerce engine Magento. The main reason why I wanted to switch from the OS:commerce-like solutions was amount of fine-tuning required. It never works perfectly out of the box. Nor should it, to be honest. It’s not a box product, it’s a basis […]

Online sales vs Online support

Tweet Some people ask why it’s so easy to buy something online and why it’s so hard to perform any other operations with your money or goods. For example, cancel your purchase. Or change the dates of the purchased ticket. Some people even think that business are doing it on purpose: making the process of […]

E-commerce and Affiliate solutions

Tweet I was checking today for a good e-commerce platforms for the development of your own web-shop. There is a nice list of 9 most popular. This one is a bit longer, but basically it boils down to 3 options: osCommerce and it’s relatives Magento non-LAMP solutions, based on ASP.NET, Rubi or Joomla […]

PCI DSS Certification

Tweet Just got an email from our credit card acquirer with suggestion to pass PCI DSS Certification. This certification ensures that companies handling the credit card numbers safely. Yes, you do need a special certification to handle very sensitive 20-digit numbers. And yes, it shows again how unsecure the credit cards really are. The cerfitication […]

Overview of user tracking

Tweet Let’s look one step further in our way to track users (continuing from ) How else you can track customers of your site: web analytics (they normally use cookies and URL parameters) e-commerce engine (user must in most cases create login for buying something, but even without logins the e-shop software could use […]

Tracking users or traffic?

Tweet There are different possibilities to track the incoming traffic. The easiest is: Counting clicks Let’s say you have a 10.000 page views per month. It means users have clicked 10.000 times on your pages. You can count also your revenue for this month, divide it by the pageviews and call it “conversion”. But at […]