Last couple of days I was testing the new bright and shiny e-commerce engine Magento. The main reason why I wanted to switch from the OS:commerce-like solutions was amount of fine-tuning required. It never works perfectly out of the box. Nor should it, to be honest. It’s not a box product, it’s a basis for [...]
Posts Tagged ‘e-commerce’
Online sales vs Online support
June 10th, 2010 by Serguei Alleko in eCommerce | View Comments
Some people ask why it’s so easy to buy something online and why it’s so hard to perform any other operations with your money or goods. For example, cancel your purchase. Or change the dates of the purchased ticket. Some people even think that business are doing it on purpose: making the process of taking [...]
E-commerce and Affiliate solutions
May 31st, 2010 by Serguei Alleko in eCommerce | View Comments
I was checking today for a good e-commerce platforms for the development of your own web-shop. There is a nice list http://blog.templatemonster.com/2010/05/25/how-to-choose-ecommerce-platform/ of 9 most popular. This one http://blog.taragana.com/index.php/archive/top-16-open-source-e-commerce-applications/ is a bit longer, but basically it boils down to 3 options: osCommerce and it’s relatives Magento non-LAMP solutions, based on ASP.NET, Rubi or Joomla Magento [...]
PCI DSS Certification
May 3rd, 2010 by Serguei Alleko in Electronic Payments | View Comments
Just got an email from our credit card acquirer with suggestion to pass PCI DSS Certification. This certification ensures that companies handling the credit card numbers safely. Yes, you do need a special certification to handle very sensitive 20-digit numbers. And yes, it shows again how unsecure the credit cards really are. The cerfitication could [...]
Overview of user tracking
January 13th, 2010 by Serguei Alleko in eCommerce | View Comments
Let’s look one step further in our way to track users (continuing from http://alleko.com/2010/01/07/tracking-users-or-traffic/ ) How else you can track customers of your site: web analytics (they normally use cookies and URL parameters) e-commerce engine (user must in most cases create login for buying something, but even without logins the e-shop software could use cookies [...]
Tracking users or traffic?
January 7th, 2010 by Serguei Alleko in eCommerce | View Comments
There are different possibilities to track the incoming traffic. The easiest is: Counting clicks Let’s say you have a 10.000 page views per month. It means users have clicked 10.000 times on your pages. You can count also your revenue for this month, divide it by the pageviews and call it “conversion”. But at the [...]
Free Anti-Viruses Industry
October 3rd, 2009 by Serguei Alleko in IT Security, Information Technologies, eCommerce | View Comments
A couple of days ago Microsoft came with a new free Anti-Virus product – Microsoft Security Essentials I will not comment on Microsoft ability to create security products, my opinion could be based of course. I’d like to write a bit about the whole idea of those Free Anti-Virus. Currently it’s not just a GNU-like [...]
How to measure e-commerce performance
September 28th, 2009 by Serguei Alleko in eCommerce | View Comments
What are the characteristics, you can use to measure your e-commerce activity (except just turnover). Most of the sales and communications are direct, so you can not measure it by the number of partners/resellers/distributors. Here are examples for the software e-shop: Revenue source split Direct sales After trial Affiliate network SEM Email marketing Shareware Banners [...]
How to build channel from online clients. Part 2
August 10th, 2009 by Serguei Alleko in eCommerce | View Comments
This is the second part of the article about online channels. In the first part I’ve tried to explain what does “building online channel from online clients” mean. So, lets assume we have a standard distribution model. A few distributors, several dozens (or hundreds) resellers-retailers and we want to track which customer of which reseller [...]
How to build channel from online clients
August 5th, 2009 by Serguei Alleko in eCommerce | View Comments
In this article I’ll mostly speak about Kaspersky Anti-Virus products, but it could be applied to other products as well. One of the feature of modern Anti-Viruses – they’re keep asking for money every year. Traditionally all vendors provide a possibility to upgrade online, with some discount. For example, you buy a box with an antivirus [...]
