Posts Tagged ‘online sales’

How to select antivirus software for purchase

Tweet Everybody needs antivirus software. Nearly 100% of all computers in the world already have antivirus software installed. And the antivirus market is one of the rarest ones with active competition. Neither Microsoft nor Google, has managed to become a monopoly on this market yet (like they have done on other markets). So people have […]

International prices in webshops

Tweet The World Wide Web supposed to be an international network. Hence “the”  and “world” in it.  With exception of the Great Chinese firewall anybody in the world could see any information on any website. And, theoretically, anybody could buy any product from any website. I do understand why e-shops, selling real goods like books, […]

New project: Antivirus Direct

Tweet I’ve spend the last 4 years working for different antivirus vendors (Kaspersky and Trustport) helping consumers to buy and renew their antiviruses online. The online sales industry of antiviruses is a bit strange. Vendors are still mostly oriented on retail market (well, they’ve build their empires based on brick-and-mortar retail sales). And online shops […]

Online sales vs Online support

Tweet Some people ask why it’s so easy to buy something online and why it’s so hard to perform any other operations with your money or goods. For example, cancel your purchase. Or change the dates of the purchased ticket. Some people even think that business are doing it on purpose: making the process of […]

Overview of user tracking

Tweet Let’s look one step further in our way to track users (continuing from ) How else you can track customers of your site: web analytics (they normally use cookies and URL parameters) e-commerce engine (user must in most cases create login for buying something, but even without logins the e-shop software could use […]

How to measure e-commerce performance

Tweet What are the characteristics, you can use to measure your e-commerce activity (except just turnover). Most of the sales and communications are direct, so you can not measure it by the number of partners/resellers/distributors. Here are examples for the software e-shop: Revenue source split Direct sales After trial Affiliate network SEM Email marketing Shareware […]

Delivering message about your software product

Tweet Recently I’ve got a 2-days training from Omniture (hope to write more about it tomorrow). My question as a person, trying to sell online the software was: “How to deliver the message to the customers”. In more details, I wanted to know, how to tell people more about product, how to find out, what […]