Some people ask why it’s so easy to buy something online and why it’s so hard to perform any other operations with your money or goods. For example, cancel your purchase. Or change the dates of the purchased ticket. Some people even think that business are doing it on purpose: making the process of taking [...]
Posts Tagged ‘online sales’
Overview of user tracking
January 13th, 2010 by Serguei Alleko in eCommerce | View Comments
Let’s look one step further in our way to track users (continuing from http://alleko.com/2010/01/07/tracking-users-or-traffic/ ) How else you can track customers of your site: web analytics (they normally use cookies and URL parameters) e-commerce engine (user must in most cases create login for buying something, but even without logins the e-shop software could use cookies [...]
How to measure e-commerce performance
September 28th, 2009 by Serguei Alleko in eCommerce | View Comments
What are the characteristics, you can use to measure your e-commerce activity (except just turnover). Most of the sales and communications are direct, so you can not measure it by the number of partners/resellers/distributors. Here are examples for the software e-shop: Revenue source split Direct sales After trial Affiliate network SEM Email marketing Shareware Banners [...]
Delivering message about your software product
Recently I’ve got a 2-days training from Omniture (hope to write more about it tomorrow). My question as a person, trying to sell online the software was: “How to deliver the message to the customers”. In more details, I wanted to know, how to tell people more about product, how to find out, what do [...]
