This is the second part of the article about online channels. In the first part I’ve tried to explain what does “building online channel from online clients” mean. So, lets assume we have a standard distribution model. A few distributors, several dozens (or hundreds) resellers-retailers and we want to track which customer of which reseller [...]
Posts Tagged ‘retail’
How to build channel from online clients. Part 2
August 10th, 2009 by Serguei Alleko in eCommerce | 1 Comment »
Selling Retail vs online
July 22nd, 2009 by Serguei Alleko in eCommerce | No Comments »
Lets talk about selling computer software for consumer market. Two major ways to do it are – retail and online (there are more, but lets take the big ones). Retail – in this case I mean just simply boxes in the stores. Online – obvious. The biggest difference is in the approach to your customer. [...]
