Posts Tagged ‘software market’

Antivirus Direct – lessons learned

Tweet Idea About a year and a half ago I had an idea about a price-comparison website created for people, why buy and upgrade their anti-virus software online. Customer Segments. I wanted to target one particular type of customers: people, who are faced with a necessity to purchase an anti-virus license for the next year and who are not […]

52 antivirus software vendors – market overview

Tweet When I started to make a list of antivirus software companies, I never thought I would find so many. There are dozens of antivirus brands available, from multimillion dollar public US corporations to small private firms in Asia. There are also a number of companies that are not selling any consumer products but may […]

Standard promotion mailings

Tweet We just tried to send a standard “buy our product” mailing with one of our partners (so hard to write when half of the information you can not share). The mailing include short description of products, boxshots and links to buy them. The conversion was between 0.3% and 0.6%, which is very small. Looks […]

Consumer Software Market

Tweet Software is very diverse. There is almost as many software types as human needs. Or is it? What are the biggest markets in software, what are the software, that most people use. If we skip the specialized markets (like dentist software for dentists, development software for developers, etc), what is left for real mass […]