Posts Tagged ‘statistics’

Freakonomics

There are lies, damn lies and statistics. What happens if you apply the rules of statistical analyze to real life? Horrible, horrible things. You can prove almost anything and  break the same proof again and again. Depends on how you apply your statistical knowledge. A book ”Freakonomics: A Rogue Economist Explores the Hidden Side of Everything” [...]

How to measure e-commerce performance

What are the characteristics, you can use to measure your e-commerce activity (except just turnover). Most of the sales and communications are direct, so you can not measure it by the number of partners/resellers/distributors. Here are examples for the software e-shop: Revenue source split Direct sales After trial Affiliate network SEM Email marketing Shareware Banners [...]