Posts Tagged ‘web analytics’

Antivirus Direct – lessons learned

Tweet Idea About a year and a half ago I had an idea about a price-comparison website created for people, why buy and upgrade their anti-virus software online. Customer Segments. I wanted to target one particular type of customers: people, who are faced with a necessity to purchase an anti-virus license for the next year and who are not […]

Overview of user tracking

Tweet Let’s look one step further in our way to track users (continuing from ) How else you can track customers of your site: web analytics (they normally use cookies and URL parameters) e-commerce engine (user must in most cases create login for buying something, but even without logins the e-shop software could use […]

Tracking users or traffic?

Tweet There are different possibilities to track the incoming traffic. The easiest is: Counting clicks Let’s say you have a 10.000 page views per month. It means users have clicked 10.000 times on your pages. You can count also your revenue for this month, divide it by the pageviews and call it “conversion”. But at […]

web-statistics as a craft

Tweet Some time ago, as a technical person, I couldn’t understand the complexity of the whole subject of web  statistics and analytics.  Web-statistics – measuring how many pages were visited and when Web-analytics –  trying to understand what it means  When you know little, it’s always easy to build a logical solid theory about something. […]

Delivering message about your software product

Tweet Recently I’ve got a 2-days training from Omniture (hope to write more about it tomorrow). My question as a person, trying to sell online the software was: “How to deliver the message to the customers”. In more details, I wanted to know, how to tell people more about product, how to find out, what […]