Posts Tagged ‘web analytics’

Overview of user tracking

Let’s look one step further in our way to track users (continuing from http://alleko.com/2010/01/07/tracking-users-or-traffic/ ) How else you can track customers of your site: web analytics (they normally use cookies and URL parameters) e-commerce engine (user must in most cases create login for buying something, but even without logins the e-shop software could use cookies [...]

Tracking users or traffic?

There are different possibilities to track the incoming traffic. The easiest is: Counting clicks Let’s say you have a 10.000 page views per month. It means users have clicked 10.000 times on your pages. You can count also your revenue for this month, divide it by the pageviews and call it “conversion”. But at the [...]

web-statistics as a craft

Some time ago, as a technical person, I couldn’t understand the complexity of the whole subject of web  statistics and analytics.  Web-statistics – measuring how many pages were visited and when Web-analytics –  trying to understand what it means  When you know little, it’s always easy to build a logical solid theory about something.  That’s [...]

Delivering message about your software product

Recently I’ve got a 2-days training from Omniture (hope to write more about it tomorrow). My question as a person, trying to sell online the software was: “How to deliver the message to the customers”. In more details, I wanted to know, how to tell people more about product, how to find out, what do [...]